Sometimes, you see interesting things on twitter .. This one was interesting in a sense that I personally think the site is really, really, REALLY .. uh - I can not find the right word for it .. let's just say I don't think it is a particularly good product ..
Check this out;
AUTOmated eye tracking .. I'll repeat that for you: AU-TO-MA-TED eye tracking:
"Feng-GUI service is an automatic alternative to eye-tracking" .. Eye-tracking, a method/tool that is used for the testing of HUMAN-Computer-Interaction design, is being conducted by a computer itself .. I mean .. is this serious? This must be some kind of a hoax ..
I myself have problems with eye tracking for starters, it feels a bit like an outdated marketing tool for selling other user centered design services to me .. I have not yet really seen the need for using the method, but I could be proven wrong about this ..
My entire Master thesis was about interpretation of images by people versus the non-ability for computers to do that, creating the
semantic gap .. In other words, computers are unable to properly retrieve images that we are looking for, without us first telling the computer exactly what is in the images in its database, and what we are looking for, and even for what reason - for better results ..
What I am trying to say is that computers can not act, react interpret, interact, think, consider, [fill in more words that are typical to
human behaviour here], like people can .. so they certainly can not scan a page like we would .. I am a perfectionist and when a tool like this only provides us with some so-so results, based on mathematics and statistics, I am not convinced of its use .. Unless
we adopt to the computer's way of interpreting by thinking in strict algorithms, these kind of tools will never work the way they should ..
Oh yeah - FYI - the site does not work in Firefox ..